NEWS: Hyak Motorsports Announces Multi-Race Sponsorship with Chef Boyardee
Chef Boyardee will serve as the Primary Sponsor for the No. 47 Chevrolet for Multiple Races During the 2026 NASCAR Cup Series Season
Harrisburg, NC — January 12, 2026 — Hyak Motorsports is proud to announce a multi-race sponsorship with Chef Boyardee, welcoming the iconic brand to the NASCAR Cup Series. Chef Boyardee will serve as the primary sponsor for 3 Cup Series races for driver Ricky Stenhouse Jr. and the No. 47 team and will be an associate sponsor for the 2026 season.
The collaboration aligns two brands built on consistency, reliability, and connecting with fans across generations. Chef Boyardee, a longtime household name, will be showcased through on-car branding, team assets, and integrated fan-engagement activations designed to reach audiences both at the track and at home.
“We’re excited to welcome Chef Boyardee to the Hyak Motorsports family. They’re a brand everyone knows, and bringing them into NASCAR is something the entire team is looking forward to,” said Stenhouse. “We’re ready to start the season off strong and represent Chef Boyardee throughout the year.”
This iconic paint scheme will debut at NASCAR Clash on Sunday, February 1, at Bowman Gray Stadium in Winston Salem, NC. Chef Boyardee’s sponsorship with Hyak Motorsports will then continue at the Daytona 500, a marquee event with added significance for the team and driver. Stenhouse Jr., the 2023 Daytona 500 winner, has established himself as one of the sport’s most competitive drivers on superspeedways, making the regular season-opening event an ideal launch point for the sponsorship.
“Ricky has been an incredible ambassador for our brands in the 12 years that we have been sponsoring his car in the Cup Series,” said Henk Hartong, CEO of Brynwood Partners. “We are excited to bring Chef Boyardee back to the track at Daytona and Talladega this season, both places where Ricky has taken the checkered flag previously. We look forward to bringing the Chef Boyardee 47 to Victory Lane at Daytona in February.”
In addition to race-day visibility, the sponsorship will include digital and social media content, behind-the-scenes features, and fan-focused activations highlighting the connection between Chef Boyardee, Hyak Motorsports, and NASCAR’s passionate fan base.
After Daytona, Chef Boyardee will be on the No. 47 Chevrolet on April 26 at Talladega (Ala.) Superspeedway.
About Chef Boyardee®
Chef Boyardee® is a classic American food brand rooted in Italian culinary tradition. Founded in 1928 by Chef Hector Boiardi, the brand has become a household staple, bringing convenient, comforting pasta meals to families for nearly a century. The Chef Boyardee® plant in Milton, PA, remains the heart of its production and heritage.
About Hometown Food Company
Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand's shelf-stable baking products, including Funfetti®, along with Hungry Jack®, Birch Benders®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers®, Martha White® and Chef Boyardee® brands.
About Hyak Motorsports
Hyak Motorsports is a race-winning NASCAR team co-owned by Gordon Smith, Ernie Cope, Mark Hughes, and Brad Daugherty as of Nov. 18, 2023. The Harrisburg, North Carolina-based organization won the 2023 Daytona 500 with driver Ricky Stenhouse Jr and has accumulated two other wins in the NASCAR Cup Series. For more information, please visit the newly rebranded team at hyakmotorsports.com and on social at Facebook, Instagram, X and LinkedIn.