Privacy Policy for Hyak Motorsports
Last Updated: August 06, 2025
This Privacy Policy describes how Hyak Motorsports (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website at www.hyakmotorsports.com (the “Site”), interact with our services, make purchases, or otherwise engage with us (collectively, the “Services”). Hyak Motorsports is a NASCAR Cup Series racing team committed to fan engagement, performance, and innovation. By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.
We are committed to protecting your privacy and complying with applicable laws, including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR) where applicable, and other relevant regulations.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on the Site and updating the “Last Updated” date. Your continued use of the Services after such changes constitutes acceptance of the revised policy.
Information We Collect
We collect personal information from various sources, including directly from you, automatically through your use of the Services, and from third parties. The types of information we collect depend on how you interact with us.
1. Information You Provide Directly:
• Contact and Account Information: Name, email address, phone number, mailing address, username, password, and security questions when you create an account, subscribe to newsletters, enter contests, request partnerships, or contact us.
• Purchase and Order Information: Billing and shipping details, payment information (e.g., credit card details processed via secure third-party providers like Shopify Payments), and transaction history when you buy merchandise, tickets, or other products.
• Fan Engagement Information: Preferences, feedback, survey responses, or content you submit (e.g., photos, comments) through fan interactions, social media links, or partnership forms.
• Communication Information: Any details you provide in emails, chats, or support requests.
2. Information Collected Automatically:
• Usage Data: IP address, browser type, device information (e.g., OS, model), pages viewed, time spent on the Site, referral sources, and interactions with content using cookies, pixels, web beacons, and similar technologies.
• Location Data: Approximate location based on IP address or device settings (if enabled) to tailor content or offers.
• Analytics Data: Aggregated data on site traffic and user behavior via tools like Google Analytics.
3. Information from Third Parties:
• Data from partners like Shopify for e-commerce processing, social media platforms (e.g., if you link accounts), advertising networks, or sponsors (e.g., Chevy, SunnyD) for targeted promotions.
• Payment processors collect and handle payment details securely on our behalf.
We do not knowingly collect personal information from children under 13 without parental consent. If we learn we have collected such information, we will delete it.
How We Use Your Information
We use your personal information for the following purposes:
• Providing and Improving Services: To fulfill orders, manage accounts, process payments, deliver content, and enhance user experience (e.g., personalizing race updates or merchandise recommendations).
• Fan Engagement and Marketing: To send newsletters, promotional offers, event notifications, or sponsor-related content via email, SMS, or social media. We may use data to analyze preferences and tailor ads.
• Partnerships and Sponsorships: To process partnership inquiries and connect with potential sponsors.
• Analytics and Research: To understand site usage, improve performance, and develop new features.
• Legal and Security Purposes: To comply with laws, prevent fraud, enforce terms, respond to legal requests, and protect our rights, users, and property.
• Targeted Advertising: We may share data with third parties for personalized ads, which may qualify as “selling” or “sharing” under certain laws (see Opt-Out Rights below).
How We Share Your Information
We may share your personal information with:
• Service Providers: Vendors like Shopify for hosting and e-commerce, payment processors, email services, and analytics tools.
• Partners and Sponsors: Affiliated brands (e.g., Chevy, SunnyD) for joint promotions or events.
• Legal Authorities: If required by law, subpoena, or to protect safety.
• Business Transfers: In connection with mergers, acquisitions, or asset sales.
• Third-Party Advertisers: For targeted ads on other platforms, subject to your consent where required.
We do not sell personal information to third parties for monetary compensation but may share it for advertising purposes.
Your Rights and Choices
Depending on your location, you may have rights such as:
• Access, correct, or delete your personal information.
• Opt out of marketing communications (via unsubscribe links).
• Opt out of “sales” or targeted advertising (use our Data Sharing Opt-Out page or Global Privacy Control signals).
• Limit use of sensitive personal information.
To exercise these rights, contact us at [email protected]. We will respond within the timeframe required by law (e.g., 45 days under CCPA).
Cookies and Tracking Technologies
We use cookies for functionality, analytics, and advertising. You can manage preferences via your browser settings or our cookie banner. For more details, see our Cookie Policy (linked on the Site).
Data Security and Retention
We implement reasonable security measures (e.g., encryption, access controls) to protect your information. However, no system is completely secure. We retain data as long as necessary for the purposes described, or as required by law.
International Data Transfers
Our Services are hosted in the US. If you are outside the US, your data may be transferred to and processed in the US, where privacy laws may differ.
Third-Party Links
The Site may link to external sites (e.g., social media, sponsors). We are not responsible for their privacy practices.
Contact Us
For questions or requests, contact:
Hyak Motorsports
7201 Caldwell Road
Harrisburg, NC 28075, USA
Email: [email protected]
Social: @hyakmotorsports